Dedicated Micros 

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Dedicated Micros 

The AD Group was established in 1997, its primary objective being to create and bring to market leading edge CCTV solutions. The pioneering nature of the Group's products, with the emphasis very much on R&D, has undoubtedly been a critical element in AD's success to date. Since its formation AD's growth has been remarkable, with turnover soaring from £930k in 1998 to £73 million in 2003. Shared Technology Base The principal shareholder of AD is Mike Newton who founded UK CCTV giant Dedicated Micros in 1982 which ranks No1 globally for multi channel digital video recorders. In 2001 Dedicated Micros became an integral part of the AD Group. Since that time all AD companies have been able to take advantage of a shared technology base, offering the potential for flexible CCTV solutions on the ground, in the air and on the move.

Diverse Range of Applications

One of the first companies to embrace the concept of video over IP, AD's interests now include CCTV systems for aircraft, transport, smoke detection, together with camera technology and digital video recorders and multiplexers.

The Group is firmly committed to the implementation of effective CCTV standards and its senior personnel play an active role in key industry bodies, helping to drive best practice in critical areas from detector activated CCTV (BS 8418:2003) to digital video evidence.

Outside of CCTV the Group's interests include the operation of an
aircraft charter business to destinations across Europe and sponsorship of global motorsport, supporting entrants in prestige events ranging from the Le Mans 24 Hours to the FIA GT Championship.

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