Brand Manager

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Страна размещения вакансии — Россия.

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Требуемый опыт работы: более 6 лет

Полная занятость, полный день

Мы – семья, состоящая из более 7000 человек, работающих в Coca-Cola HBC Россия и Мултон. Мы являемся неотъемлемой частью Coca-Cola Hellenic Bottling Company, одного из крупнейших в мире производителей и партнеров The Coca-Cola Company. Наша ежедневная миссия – предвосхищать ожидания 595 миллионов потребителей, предлагая широкий ассортимент из более чем 136 глобальных и локальных брендов 24 часа в сутки, 7 дней в неделю. Мы действительно воодушевленная и талантливая команда, которая демонстрирует превосходные результаты, побеждая и узнавая новое каждый день в 28 странах на 3 континентах. Залог нашего успеха – командная работа, положительно влияющая на развитие местных сообществ, которых мы активно поддерживаем.

Juice Branch of Сoca-Cola HBC Russia is looking for energetic Brand Marketing Manager with good experience and entrepreneurial mindset, to drive premium brands in a new developing chilled category.

About the job:

You will develop and execute strategy and initiatives for 2 exiting and innovative brands:

  • local brand Rich – it’s an “umbrella” brand and you will be responsible for its chilled portfolio
  • and innocent, which is UK brand

Your objective will be to deliver growth and business results, while shaping and developing the new category.

You’d be a part of premium brands team, reporting to Marketing Manager. You will closely work with commercial team, RND, support functions, IMC and experiential team, as well as global innocent partners.

Responsibilities:

  • Develops long-term and mid-term vision and brands’ growth strategies to build equity of the brand (love and value) and deliver business results (revenue, profit and market share):
  1. Identifies growth opportunities across consumers, customers and regions
  2. Creates right brand portfolio to achieve sustainable competitive advantage and differentiation.
  3. Drives and delivers innovation agenda – developing new products, sub-lines, etc.
  • For Rich chilled: ensures strategy and portfolio fit “mother” brand vision and positioning
  • Develops and leads execution of activities within the annual marketing campaigns. Applying precision marketing approach to all marketing campaigns
  • Follows brands’ guidelines implementation in all communication elements
  • Responsible for brands’ DME creation and controls effectiveness of its using
  • Develops a subordinate
  • Leads the involvement of all necessary functions
  • Regularly tracks brand and business KBIs, suggests and implements corrective actions when relevant

Qualifiers:

  • University diploma
  • Fluent English
  • At least 3 years in brand management preferably in international FMCG

Experience:

  • Experience and knowledge of launching new categories/ subcategories
  • Experience and knowledge of building premium brands
  • Experience and knowledge of portfolio management
  • Experience of developing new products
  • Experience of leading cross functional projects
  • Experience of managing direct reports
  • Experience in developing support campaigns, following precision marketing

Profile:

  • Proactively seek information of consumer needs and market opportunities, applies both disciplines to drive innovation agenda
  • Ability to analyze facts and conceptual information. Identify opportunities and barriers, make well-considered decisions to transform them into compelling business cases
  • Strong communication and influential skills to persuade and inspire others, ability to align initiatives among key stake holders
  • Strong leadership skills – both people and processes management
  • Strong skills of managing cross-functional projects
  • Entrepreneurial mindset
  • Maturity and confidence to work independently and in complex ambiguous environment and to deal with senior stakeholders
  • Willingness to work on all things both big and small, to get things done
  • Positive mindset

Ключевые навыки

Английский — C1 — ПродвинутыйBrand ManagementProduct ManagementSales ManagementСистемный анализpremium brandsjuiceFMCGBrand Marketing

Вакансия опубликована 29 декабря 2019 в Москве

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